At CMR Surgical, we're revolutionising the future of minimal access surgery with Versius, our next-generation surgical robotic system. We're growing fast, and we’re on a mission to transform how surgery is delivered globally—for the benefit of patients, clinicians, and healthcare systems.

Our values—Ambitious, Humble, People-Focused, and Fair & Responsible—define our approach to innovation, partnership, and growth. If you believe in making a meaningful difference in healthcare and want to be part of a purpose-driven company with bold ambitions, now is the time to join us.

As a Area Sales Director, you’ll play a key role in expanding the footprint of Versius Plus across the Hospital, with a specific focus on new hospital partnerships, multi-system expansions, and long-cycle capital procurement. You’ll be responsible for identifying, influencing, and securing new commercial opportunities within your region, while also supporting and nurturing strategic accounts to drive growth.

This is a field-based role where you’ll own the entire sales cycle—from stakeholder engagement to contract signature — operating in close partnership with cross-functional colleagues and Hospital procurement teams.

About CMR Surgical

CMR is an exciting and evolving company to be joining right now.  Our commitment to our goal of building a world-class medical devices company is underpinned by the ground-breaking innovation of our next generation of surgical robots and a diverse team of talented and supportive individuals.

We’re breaking new ground which makes working here exciting, it provides autonomy, opportunity and makes the things you do visible. Come and join us and see what you’re capable of.

Responsibilities

• Sales Ownership: Lead the full sales process for surgical robotic systems US hospitals, academic centers and IDNs—from identification to installation—achieving or exceeding revenue targets and forecast accuracy.

• Strategic Account Development: Manage and expand key accounts to form a strong pipeline, building long-term partnerships with hospital executives, clinical stakeholders, and procurement teams.

• Stakeholder Engagement: Build relationships with C-suite executives, clinicians, KOLs, and finance stakeholders across the Hospital ecosystem, including ICBs and national frameworks with a targeted view to winning consistently new accounts.

• Commercial Strategy: Shape and execute the commercial strategy, contributing to segmentation, targeting, and tactical sales planning in your region.

• Cross-functional Collaboration: Work with internal teams (marketing, clinical, finance, legal, etc.) to deliver proposals and tender submissions that align with Hospital priorities and compliance pathways.

• Events & Networking: Organise and attend events (e.g. demos, roadshows, regional/national conferences) to build interest, generate leads, and showcase the value of Versius Plus.

• CRM & Sales Tools: Use Salesforce and other commercial tools to track pipeline, drive engagement, and ensure visibility across internal stakeholders.

• Customer Experience: Deliver a premium, partnership-driven experience for Hospital customers—from initial engagement through post-installation follow-up.

We’d expect you to be willing to turn your hand to anything within the?Commercial remit that helps the team deliver its objectives.

About you

To be successful in this role, you’ll need to have/be:

• Proven success in capital equipment sales, ideally within Community Hospitals, Academic Centers and IDNs.
• Strong experience navigating complex, multi-stakeholder sales cycles, including procurement, clinical, and financial decision-makers, from first contact to contract signature.
• Understanding of Hospital procurement routes, including capital budget cycles, frameworks, and competition procedures.
• Demonstrated ability to manage complex long sales cycles and deliver growth targets consistently and on time.
• Highly motivated, ethical, and disciplined, with strong communication and consultative selling skills.
• Experience building and influencing executive relationships and KOL networks.
• Proficiency in use of sales tools (CRM systems and value propositions) and a data-driven approach to decision-making.
• Work predominantly in a defined region but have a willingness to travel across the US, and occasionally internationally, working as part of a closely networked commercial team.
• Experience in robotic surgery, soft tissue surgical devices, or minimally invasive surgery (MAS).
• Track record of successful sales into the Hospital for robotic or capital surgical equipment.
• Familiarity with innovative financing models for Hospital procurement (e.g., managed service agreements, leasing etc).

At CMR we’re building a diverse, inclusive, and authentic workplace; what matters most to us is that you identify with our values and are passionate about making a difference. 

Why Join Us?

We offer a competitive salary and a great benefits package including a bonus, pension, healthcare, annual personal day for every employee to use however they wish and enhanced global parental leave pay. 

CMR can support with travel reimbursement for in-person interviews if you need a taxi for access needs. 

Interested? We’d love to hear from you!

This role requires candidates to have eligibility to work within the USA

Strictly no agencies